Category Archive: News

  1. AllCampus Partners with George Washington and Purdue Universities to Grow Online Programs

    AllCampus is pleased to announce the expansion of its partnership with The George Washington University and the establishment of a new relationship with Purdue University. AC is providing student enrollment support and marketing services for GW’s online Master of Engineering in Cybersecurity Policy and Compliance (M.Eng. [CPC]) and Purdue’s online Lean Six Sigma certificate and project management programs.

    “We’re gratified to be able to provide our expertise to these outstanding universities and bolster the success of their excellent online academic offerings,” said Kyle Shea, AllCampus executive vice president of revenue.

    The partnership with The George Washington University began in 2015 with the launch of the online Master of Science in Engineering Management and Master of Science in Systems Engineering programs. These programs and the M.Eng.(CPC) are housed in the School of Engineering and Applied Sciences.

    GW is federally designated as a National Center of Academic Excellence for Information Assurance Excellence by the Department of Homeland Security and the NSA. It developed the cybersecurity program to meet the needs of a rapidly growing industry. Lead by top faculty members, the program provides comprehensive instruction that explores cybersecurity’s compliance and policy risks, as well as its computer science applications.

    Purdue University’s online Lean Six Sigma (LSS) program supports students throughout their LSS career trajectory, offering Black Belt and Green Belt certification courses, along with Lean Principals and Green Belt Refresher courses. The university offers its Project Management Essentials and PMP® Exam Preparation courses as a Registered Education Provider of the Project Management Institute.

    Purdue University is an internationally-recognized higher education institution that ranks among the Top 25 Best Public Universities, according to U.S. News & World Report. Students in its LSS program receive top-notch instruction from industry pros who are ideally positioned to provide learners not only with subject matter expertise, but also with a wealth of field knowledge and know-how. Students also benefit from exceptional proprietary course content and a full complement of Purdue-developed instructional materials.

    “The online degree and certification offerings of these two universities, both known for their academic excellence, provide students with valuable knowledge, skills and career advancement opportunities,” said Joe Diamond, AllCampus chief executive officer. “We’re proud to add these programs to our roster.”

    For more information, follow these links:
    GW Online Master of Engineering in Cybersecurity & Compliance
    Purdue Lean Six Sigma Online
    Purdue Project Management Online

  2. 5 Simple Ways to Enhance Your Department’s Website

    In our extensive experience working with colleges and universities, we’ve noticed a few common issues on department- and college-level websites that can have a notable impact on enrollment. Thankfully, some of these problems are very easy to fix. These are 5 of the easiest ways to make your department’s website a more pleasant experience for visitors – not to mention a more effective enrollment tool.

    1. Offer Immediate Access to Information About the Curriculum

    Problem: Information about the program and its curriculum isn’t provided on the site. Prospective students are linked to the general course catalog instead, with minimal content describing the program’s objectives.

    Why is this Important?: This forces current students and those interested in the program to do additional work to learn more about requirements and their available courses, which can turn students away before they even pursue more information.

    Solution: Include a dedicated page for each program that details the curriculum and requirements of each program, allowing both attending and prospective students to easily get the information they’re searching for.

    2. Add Individual Pages for Each Program

    Problem: Larger colleges and departments may be tempted to create broad, general pages discussing all of the programs that they offer, neglecting focused content that goes into greater detail about each individual program.

    Why is this Important?: The experience for every visitor to the site should be as effortless as possible. If a student comes to the site looking for more information on a specific degree or program and can’t find it, they might turn away in frustration and not take the next step of contacting your institution to learn more.

    Solution: Create detailed overviews of each program (including learning objectives, curriculum, admissions information, etc.) and include them on your site. This can help engage and intrigue prospective students and make your site more visible to your target audience in search engines.

    3. Remove and Avoid Duplicate Content

    Problem: Identical content (like admissions requirements, student policies, or program-level information) is posted in multiple places on the same site.

    Why is this Important?: Google and other search engines penalize a site’s position in search results severely if their algorithm identifies any duplicate content. These pages are dismissed as a spamming attempt, and reflect poorly on the entire site’s performance in searches.

    Solution: Be pro-active. Identify any duplicate content on your site and either remove the content in question or condense multiple pages into one.

    4. Avoid Embedding Keyword-focused Text in Images

    Problem: High-traffic keywords aren’t being used in plain-text copy, but are instead embedded as text that overlays an image file.

    Why is this Important?: Search engines aren’t intelligent enough (yet) to scan for text in images, which means copy in your compelling campus photo isn’t doing anything for your place on search engine results pages.

    Solution: It’s fine to stick with whatever image copy has proven most effective, but for the sake of search engine visibility, be sure to also include keywords in relevant page titles, headers, and body copy.

    5. Use Commonly Known Terminology

    Problem: The terms used to describe the program(s) and the topics covered reflect the latest academic vocabulary, but not popular search keywords or common phrases.

    Why is this Important?: While current students are likely aware of the latest terminology in the field, this might not be the case for prospective students. For programs in psychology (with terms dependent on new volumes of the DSM) or medicine, the general public and prospective students may still be looking for the terms they’re accustomed to, not updated ones.

    Solution: Create copy that uses a blend of technical and popular terms, maintaining correctness but also appealing to broader audiences.

    At AllCampus, we strive to provide traditional universities with the advanced insight they need to reach their enrollment goals. Learn more about what we can do for you.

  3. Florida Distance Learning Association (FDLA) Annual Conference

    Join AllCampus CEO Joe Diamond and Executive Vice President Kyle Shea at the Florida Distance Learning Association Annual Conference for our session entitled, “Don’t Outshout! Outsmart. Winning Strategies for Enrollment and Student Achievement”. The conference will take place on from September 11th – 13th at the Embassy Suites in Kissimee, Florida. Our presentation is scheduled for 11:15 – 12:15 on Thursday, September 11th.

    Be sure to visit us at booth #2 on the conference floor!

  4. CU-Boulder Partners with AllCampus to Expand Sustainability Program

    “The University of Colorado Boulder this week began offering its sustainability training and non-credit certificate program entirely online, making the option available to participants across the nation.

    CU-Boulder’s Sustainable Practices Program offers seminars and two non-credit certificates in business sustainability and community sustainability. The curriculum is designed to help professionals meet the growing need for “green” skills and credentials in the public and private work sectors.

    “Our programs are grounded in the quality sustainability leadership that people expect from CU-Boulder,” said program director Kelly Simmons. “We’re excited that the expansion to online opens the opportunity for participants in Colorado and beyond, giving them access to thought-leading research and practices taught by CU-Boulder faculty and industry experts.”

    The Sustainable Practices Program’s online curriculum, streamlined with the help of Kevin Krizek, curriculum director and CU-Boulder environmental design professor, combines video, presentations, discussions and live student-faculty interaction. Topics range from organizational change to zero waste.

    The six-week seminars may be taken individually or in a series of four to earn one of the non-credit certificates. Program tuition ranges from $2,000 to $6,500 plus a registration fee.

    The six-year-old Sustainable Practices Program has offered dozens of live, location-based trainings to hundreds of participants from undergraduate students to working professionals. The program, one of the first in the nation, is managed by the CU Environmental Center in partnership with Chicago-based AllCampus, a student enrollment services firm that helps universities increase the visibility of their online programs and facilitates the successful recruitment of students.

    For more than half a century, CU-Boulder has been a leader in climate and energy research, interdisciplinary environmental studies and sustainable practices. In 2009, it was ranked the top green campus in the nation by Sierra magazine. In 2010, it was the first campus to attain a Gold rating under the Sustainability Tracking, Assessment and Ratings System. The campus has a number of LEED Platinum- and Gold-rated buildings. Also, CU-Boulder’s student-run Environmental Center, which manages the Sustainable Practices Program, is among the nation’s oldest, largest and most accomplished entities of its kind.

    For more information about CU-Boulder’s Sustainable Practices program visit https://www.colorado.edu/sustainablepractices/

    Contact:
    Kelly Simmons, 303-735-5612
    kelly.simmons@colorado.edu
    Elizabeth Lock, CU-Boulder media relations, 303-492-3117
    elizabeth.lock@colorado.edu

    Source

  5. United States Distance Learning Association (USDLA) National Conference

    On April 30th, AllCampus was a proud presenter at the United States Distance Learning Association National Conference in St. Louis, Missouri! We were the hosts of a session entitled, “Don’t Outshout! Outsmart!: Winning Strategies for Enrollment and Student Achievement”. The conference ran from April 28th to May 1st.

    We met some incredible people and had a phenomenal time presenting. Thank you to the USDLA and everyone who attended the conference!

  6. Sloan Consortium 6th Annual Emerging Technologies for Online Learning International Symposium

    On April 10th, AllCampus CEO Joe Diamond gave a presentation at the Sloan Consortium 6th Annual Emerging Technologies for Online Learning International Symposium alongside Deb Budash, Program Director at Saint Francis University. The session was entitled, “Optimizing Student Engagement and Success Through a University and Recruitment Partnership”. The presentation used the growth of Saint Francis University’s online Master of Health Science program to demonstrate how strategic student recruitment and engagement practices can be used to increase enrollment.

    We’re proud of our partnership with Saint Francis University. Thank you to Deb Budash, the Sloan Consortium, and everyone who attended the event!

  7. Texas Distance Learning Association (TxDLA) Annual Conference

    On March 26, AllCampus Executive Vice President Kyle Shea and Senior Director of Communications Andrea Maconachy were the hosts of a session entitled, “Don’t Outshout! Outsmart!: Winning Strategies for Enrollment and Student Achievement” at the Texas Distance Learning 2013 Conference. The conference took place March 25-28 at the Moody Gardens Hotel in Galveston, Texas.

    We’d like to offer a very sincere thanks to the TxDLA, the conference attendees, and everyone we met during our time at the conference!

In This Section:

News

  • AllCampus and Asbury Communities Partner to Expand Education Access and Career Pathways for Healthcare and Senior Living Associates
  • AllCampus and Texas Wesleyan University Launch Doctoral Programs in Nursing and Education to Advance Career-Focused Learning
  • AllCampus Expands Employer Partner Network with Southern Tennessee Regional Health System – Lawrenceburg
  • Wake Forest University Selects AllCampus to Expand Online Master of Legal Studies Program
  • AllCampus and University of California College of the Law, San Francisco, Announce Partnership to Expand Access to Master of Legal Studies (MLS) Program

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