Comments Off on AllCampus Named An Inclusive Workplace by Best Companies Group
AllCampus was recognized based on its exemplary commitment to inclusivity and belonging in the workplace
Chicago (September 7, 2023) –– AllCampus, a leading higher education services provider partnering with top-ranked institutions to make higher education more affordable, accessible and equitable, today announced it was recently named as an Inclusive Workplace by the Best Companies Group, in collaboration with COLOR Magazine. The award recognizes businesses that have demonstrated significant commitment to fostering inclusivity and a sense of belonging in their work environments.
The recognition is based on data and feedback from AllCampus employees, and serves as a testament to the organization’s workplace culture and its prioritization of cultivating a diverse and inclusive work environment.
“At AllCampus, we pride ourselves on our special company culture, so we’re honored to be recognized as an Inclusive Workplace and for our commitment to our diverse employee population,” said Joe Diamond, CEO of AllCampus. “We strive to create an environment where all ideas are welcomed and perspectives are valued and championed, and we actively work to build an organization with a strong emphasis on inclusion, open communication and trust.”
The Inclusive Workplace awards program, launched last fall, assesses participating companies through comprehensive surveys and data analysis. Areas of evaluation include inclusion, belonging, psychological safety, community and purpose.
“This program highlights the real strides companies are making in cultivating inclusive cultures that help all employees feel valued and engaged,” said Jaime Raul Zepeda, Executive Vice President of Best Companies Group. “These companies serve as an inspiring example of what it truly means to create a workplace where everyone feels like they belong and can bring their full selves to work. Their commitment and their actions are paving the way for a better and more inclusive future,” Zepeda added.
In addition to being honored as an Inclusive Workplace, AllCampus also recently announced its certification as a B Corporation™ (B Corp™), a designation administered by the nonprofit B Lab to companies that meet high standards of social and environmental performance, accountability and transparency.
For more information on AllCampus, its services and its university and employer partners, please visit: allcampus.com.
About AllCampus
With a mission to make higher education more affordable, accessible, and equitable for all students, AllCampus is a leading higher education services provider that helps universities evolve their academic programs and exceed the dynamic expectations of students. Universities and employers trust AllCampus to build lasting partnerships that bring high value education to over 20 million working professionals. AllCampus is a company of lifelong learners, quantitative data geeks and creative thinkers looking to make a difference through education. To learn more, follow AllCampus on LinkedIn or visit allcampus.com.
Comments Off on AllCampus Achieves B Corp™ Certification
The designation recognizes AllCampus for its mission-driven business and work to make education more affordable and accessible for all students
Chicago (August 22, 2023) –– AllCampus, a leading higher education services provider partnering with top-ranked institutions to make higher education more affordable, accessible and equitable, today announced its certification as a B Corporation™ (B Corp™). The certification reinforces AllCampus’ mission of driving down the cost of and increasing access to education for all students.
“Becoming a B Corp-certified company has been a long-term goal that only 10% of businesses achieve, and I’m immensely proud of our entire organization for working together to finally get there.” said Joe Diamond, CEO of AllCampus. “This is true validation of our work with students and universities to make our mission and vision a reality. I’m looking forward to seeing the value that our organization will continue to provide to our university and employer partners, and most importantly, the students, as a certified B Corporation.”
B Corp Certification, also known as Benefit Corporation Certification, is a designation administered by the nonprofit B Lab and awarded to companies that meet certain standards of social and environmental performance, accountability and transparency. This certification enables companies to operate with a heightened focus on creating a positive impact on society and the environment.
The B Corp certification looks at a company’s practices across five categories –– governance, workers, community, environment, and customers –– and conducts a rigorous assessment process that evaluates a company’s overall impact on various stakeholders, including employees, communities, customers, and the environment. In order to receive B Corp certification, companies must score a minimum of 80 points on the assessment. While the average score is 51, AllCampus received an overall score of 89.
“AllCampus has always prioritized social, environmental and community impact, and operating as a responsible and ethical business,” said Heather Shulick, Executive Vice President, Human Resources at AllCampus. “Our certification as a B Corp reinforces our commitment to using our business as a force for good. I’m so proud of each and every one of our employees for their hard work and dedication toward delivering on our mission, and I’m excited about our bright future as a B Corp-certified organization.”
This designations come on the heels of AllCampus announcing its new status as a public benefit limited liability company (PB LLC) in January, underscoring the company’s commitment to generating social and public good by operating responsibly and sustainably –– and furthering its mission of making education more accessible, affordable and equitable.
For more information on AllCampus, its services and its university and employer partners, please visit: allcampus.com.
About AllCampus
With a mission to make higher education more affordable, accessible, and equitable for all students, AllCampus is a leading higher education services provider that helps universities evolve their academic programs and exceed the dynamic expectations of students. Universities and employers trust AllCampus to build lasting partnerships that bring high value education to over 20 million working professionals. AllCampus is a company of lifelong learners, quantitative data geeks and creative thinkers looking to make a difference through education. To learn more, follow AllCampus on LinkedIn or visit allcampus.com.
Comments Off on AllCampus Announces the Appointment of David Urban to Advisory Council
Urban brings over 18 years of experience as a leader in higher education
Chicago (July 10, 2023) –– AllCampus, a leading higher education services provider partnering with top-ranked institutions to make higher education more affordable, accessible and equitable, today announced the addition of David Urban, Dean Emeritus of the Jennings A. Jones College of Business, Middle Tennessee State University to its advisory council.
David brings extensive experience as an academic administrator to the AllCampus advisory council. Before joining the council, David served as dean of the Jennings A. Jones College of Business at Middle Tennessee State University (MTSU), where he oversaw strategic planning, administrative structure, operational processes and academic affairs. He was also responsible for external affairs for the college, including marketing, fundraising and alumni affairs.
While at MTSU, Urban helped transform the university’s MBA program into a flexible opportunity for prospective students, with 12-month accelerated and 100% online options. He also pioneered MTSU’s exclusive Dale Carnegie Initiative, which improves soft skills by requiring all undergraduate business majors to complete the Dale Carnegie Course in Human Relations and Communication as part of their degree. Prior to his work at MTSU, David served at the Virginia Commonwealth University School of Business in roles including professor, chair for the marketing department, interim dean and associate dean.
“I’ve always been passionate about providing flexible learning opportunities to students,” said Urban. “Higher education is in a transformative period, and as more students explore multimodal learning options, I’m looking forward to making different learning experiences more accessible and affordable in my new role on AllCampus’ advisory council.”
As a member of the advisory council, Urban will advise current and prospective university partners on curriculum and program design, and work with AllCampus’ leaders to provide recommendations on the company’s own growth and advancement. Since its inception in 2021, the advisory council has become an integral part of AllCampus’ mission to lower the cost of higher education by developing high quality programs at the most affordable cost in the industry to students.
“David has an impressive record of enacting change at the university level,” said Joe Diamond, CEO at AllCampus. “We’re very excited to welcome David to our growing advisory council and are looking forward to leveraging his deep expertise in the education space.”
Urban holds a Bachelor of Science in Commerce with a concentration in marketing from the University of Virginia, a Master of Arts in Psychology from the University of Michigan and a Doctor of Philosophy in Business Administration with a concentration in marketing from the University of Michigan.
With a mission to make higher education more affordable, accessible, and equitable for all students, AllCampus is a leading higher education services provider that helps universities evolve their academic programs and exceed the dynamic expectations of students. Universities and employers trust us to build lasting partnerships that bring high value education to over 20 million working professionals. We are lifelong learners, quantitative data geeks and creative thinkers with a commitment to making higher education more accessible, affordable and equitable for students from all walks of life. To learn more, follow AllCampus on LinkedIn or visit allcampus.com.
Comments Off on AllCampus Launches New Workforce Education Platform, Connecting Employees to Certificate and Degree Programs From Universities Nationwide
The new platform reinforces AllCampus’ mission to make education more affordable, accessible and equitable for all students
Chicago (May 15, 2023) –– AllCampus, a leading online program management services provider partnering with top-ranked institutions to make higher education more affordable, accessible and equitable, today announced the launch of the AllCampus Workforce Education Platform. The new platform unlocks millions of dollars in savings and scholarships for employees looking to expand their skill sets across hundreds of cost-effective certificates, associate, bachelor’s and master’s degree programs in fields like analytics, business, engineering, healthcare and IT from top universities across the country.
“At AllCampus, our mission is to make higher education more accessible, affordable and equitable to all students, and nothing could underscore this better than the launch of our Workforce Education Platform. We’re thrilled to be live because this directly serves the needs of students, businesses and other organizations, and our university partners all in one place,” said Joe Diamond, CEO of AllCampus. “Not only will the platform help employees cost effectively further their learning, expand their skills and take advantage of their tuition benefits, but it will also help employers find effective ways to retain employees and align their learning and development and talent strategies to improve their business outcomes.”
More employees in today’s workforce are seeking education benefits like tuition reimbursement, debt-free degrees and the guidance to ensure they’re making the right education decisions for career success. AllCampus’ Workforce Education Platform provides these employees and their employers with a tool that simplifies the complex process of selecting the right program and navigating tuition reimbursement through hands-on guidance and tailored support.
The programs available on the AllCampus Workforce Education Platform are accessible through partnerships that AllCampus has formed, with reduced tuition rates for employees that work at companies in AllCampus’s corporate partnership network, which consists of over 4,000 companies in 60 industries.
“At AllCampus, we recognize the critical need for businesses to recruit and retain top talent while filling growing skills gaps –– and the unique role that universities can play in helping to close those critical skills gaps,” said Jeremy Walsh, executive vice president of corporate partnerships at AllCampus. “Our Workforce Education Platform bridges these gaps, connecting employees to the certificate and degree programs that will help them build and expand their skill sets at a more affordable cost through discounted tuition rates and maximizing their tuition reimbursement.”
To learn more about the AllCampus Workforce Education Platform and the degree and certificate programs offered through the platform, please visit: https://corporatepartnerships.allcampus.org. For more information about AllCampus and its university partnerships, please visit: www.allcampus.com.
About AllCampus
With a mission to make higher education more accessible, affordable and equitable for all students, AllCampus partners with leading universities to provide online degree and certificate programs that meet the evolving needs of employees, corporations and the job market. By providing tailored solutions that solve universities’ true pain points — marketing, student recruitment and retention, program viability research, student support services and instructional design — AllCampus helps its partners optimize student outcomes and return on investment. The AllCampus corporate partner network comprises over 4,000 companies and reaches more than 20 million working professionals with online degrees and upskilling certificate programs from AllCampus’s partner institutions. To learn more, follow AllCampus on LinkedIn or visit allcampus.com.
Designed to meet the growing demand for online graduate business education, Tulane’s Online MBA brings the university’s nationally recognized excellence in business education to a new, more flexible modality. Courses are taught by the Freeman School’s award-winning faculty and delivered in an asynchronous format supplemented by weekly virtual synchronous sessions. With a rigorous and relevant curriculum and innovative instructional design, the Online MBA will prepare current and future managers to make decisions, solve problems and improve performance in a rapidly changing business environment.
“We chose to partner with AllCampus to launch our Online MBA program because of its tailored approach to student support,” said Paulo Goes, dean of the Freeman School. “This will be a collaborative effort to ensure that our students are supported through the lifecycle of our MBA program. We’re looking forward to partnering with AllCampus to launch and expand this program for students in our region and across the country.”
Through the partnership, AllCampus will provide its full suite of offerings, managing student recruitment and enrollment, student support services, market research and advertising, and creative services. Tulane will oversee the curriculum and teaching, provide financial aid assistance, evaluate applications and make all admissions decisions. As a Public Benefit Limited Liability Company (PB LLC), AllCampus is dedicated to providing the highest quality service to its partners at the most affordable cost in the industry by supporting employer-driven programs and partnerships that are inherently more valuable to students at the lowest price point possible.
The Online MBA curriculum focuses on building a strong foundation in managerial concepts with emphasis on the core business disciplines of accounting, analytics, finance and marketing. Over the course of the program, students will develop analytical thinking and problem-solving skills through independent and team-based work and apply their knowledge and learning to real-world business issues. The convenient, self-guided program can be completed in two to four years.
“Tulane’s Freeman School of Business has a rich history as a premier business education institution, and we are thrilled to help expand its incredible Online MBA program with a highly-practical, labor-driven online offering,” said Joe Diamond, CEO of AllCampus. “We are committed to lowering the cost of education and expanding access to quality programs for students across the country. Our growing number of partnerships with top-ranked institutions like Tulane furthers our own mission while meeting the evolving student and workforce needs.”
To learn more about AllCampus and its services and university partners, please visit: allcampus.com.
To learn more about Tulane University’s Freeman School of Business, please visit: https://freeman.tulane.edu/.
About AllCampus
With a mission to make higher education more affordable, accessible and equitable for all students, AllCampus partners with leading universities to provide online degree and certificate programs that meet the evolving needs of employees, corporations and the job market. By providing tailored solutions that solve universities’ true pain points — marketing, student recruitment and retention, program viability research, student support services and instructional design — AllCampus helps its partners optimize student outcomes and return on investment. The AllCampus corporate partner network comprises over 4,000 companies and reaches more than 20 million working professionals with online degrees and upskilling certificate programs from AllCampus’s partner institutions. To learn more, follow AllCampus on LinkedIn or visit allcampus.com.
About the Freeman School of Business
The A. B. Freeman School of Business at Tulane University, originally the College of Commerce and Business Administration, was established in 1914 and is a founding member of the Association to Advance Collegiate Schools of Business (AACSB), the premier accrediting body for collegiate schools of business. Today, the Freeman School is a leading, internationally recognized business school with more than 3,000 students in programs spanning the globe. With innovative curricula that combine outstanding classroom instruction with distinctive experiential learning opportunities, the Freeman School is dedicated to preparing current and future business leaders to contribute positively to their organizations and their communities.
Comments Off on Fee-for-Service: Building a Sustainable Online Program
The Challenge
A top-ten university (“the University”) needed to reach an ambitious enrollment growth target for their online master’s program. They wanted to support that initiative with a focus on digital marketing and enrollment management. The University sought a short-term partnership, which allowed them to fill their needs gaps as they built up internal capabilities.
The Solution
After considering many options, the University chose to enter into a customized, fee-for-service partnership with AllCampus to grow the enrollment in their online master’s program.
To provide the adaptability that the University requested, AllCampus agreed to review the agreement and budget annually.
The University did not require a full suite of services. Several teams at AllCampus leveraged the company’s expertise, resources, technology and services to contribute the following:
Corporate partner channel manager tapped into new channels of prospective students by presenting the program to AllCampus’ extensive corporate partner network, encompassing more than 4,000 companies and organizations across 60 industries.
Enrollment specialists nurtured prospective students at every point of the enrollment process — from initial contact to completed application.
Digital marketers deployed and optimized targeted advertising campaigns for paid search and social media by factoring in enrollment funnel metrics.
Content writers, designers and developers created compelling, informative and user-friendly collateral for the program’s new organic site, hosted within the University’s site architecture.
“AllCampus saw this FFS partnership as a significant success, as it achieved the client’s goals,” said Kyle Shea, EVP of partnership development at AllCampus. “We grew the program to a sustainable enrollment size and then helped our partner get to a position where they could bring their program back in-house with new additions to their staff to manage the marketing and enrollment services.”
Results
The collaborative partnership scaled up the University’s enrollment and operations to a sustainable level, enabling the university to begin managing the online program internally.
Enrollments Grew by 2.5x
New enrollments rose from 20 in the year before the partnership to 50 in its final year
$9.5 Million
University’s net revenue from the partnership
Over the span of the partnership from spring 2019 to fall 2021, AllCampus generated the following results:
The number of students enrolled in the online master’s program more than doubled, from 20 students pre-partnership to 50 students in the final year.
The University’s digital properties generated more than 125,000 unique visits and more than 6,000 inquiries.
Paid efforts resulted in more than 34,000 visitors and nearly 2,400 inquiries, with a 7 percent on-page conversion rate.
The partnership generated more than $9.5 million in net revenue for the University.
13x Increase to Landing Page Conversion Rate
Optimizations to paid marketing led to steady performance gains over the partnership
124% Increase in Inquiry-to-Attending Rate
Marketing and Enrollment teams worked closely together to improve identification and targeting of qualified prospects
Conclusion
No two programs are the same, and not every college or university has the same goals; a one-size-fits all approach to program management is not enough. By providing both fee-for-service and revenue-share options, AllCampus is able to expand the customization available to their partners.
The University had a critical need that did not require a full suite of marketing services. Instead, they were able to enlist the exact, targeted support they required — in this case, digital marketing and enrollment support. Not only did they achieve 250 percent growth, but the University’s internal team gained insights and guidance that empowered them to maintain this success after the partnership concluded.
Want to learn more about what AllCampus can do for you? Fill out the form below and we’ll be in contact with you soon.
Comments Off on AllCampus Announces New PB LLC Status to Make Education More Accessible and Affordable
As a public benefit limited liability company, AllCampus will further its mission of providing quality education at the lowest possible cost
Chicago (January 18, 2023) –– AllCampus, a leading online program management services provider partnering with top-ranked institutions to make higher education more affordable, accessible and equitable, today announced its new status as a public benefit limited liability company (PB LLC).
The purpose of a PB LLC is to generate social and public good by operating responsibly and sustainably. By becoming a PB LLC, AllCampus will be able to further its goal of providing the highest quality service to its partner universities at the most affordable cost in the industry to students. With its proprietary technology and corporate alliances, AllCampus supports employer-driven programs and partnerships that are inherently more valuable to students at the lowest possible price.
“By converting AllCampus into an official public benefit corporation, we’re able to solidify our mission in legal terms and structure ourselves to serve the greater good,” said Joe Diamond, CEO of AllCampus. “Our organization is full of people who want to create change and make an impact by increasing accessibility and driving down the cost of higher education. Becoming a PB LLC further strengthens our mission as a company.”
As a PB LLC, AllCampus is responsible for managing the interest of its members, the best interests of those significantly affected by AllCampus’ conduct, and the public benefit. Although transitioning to a PB LLC status does not change AllCampus’ offerings, it will serve as a guiding principle as it rolls out new initiatives to further expand and grow the company.
“AllCampus becoming a PB LLC doesn’t change our key offerings, but it does underscore our core values,” said Diamond. “This new status will serve as a daily reminder that we are here to serve the benefit of the public and make a difference through our mission.”
To learn more about AllCampus and its services and university partners, please visit: allcampus.com.
About AllCampus
With a mission to make higher education more affordable, accessible and equitable for all students, AllCampus partners with leading universities to provide online degree and certificate programs that meet the evolving needs of employees, corporations and the job market. By providing tailored solutions that solve universities’ true pain points — marketing, student recruitment and retention, program viability research, student support services and instructional design — AllCampus helps its partners optimize student outcomes and return on investment. The AllCampus corporate partner network comprises over 4,000 companies and reaches more than 20 million working professionals with online degrees and upskilling certificate programs from AllCampus’ partner institutions. To learn more, follow AllCampus on LinkedIn or visit allcampus.com.
Comments Off on AllCampus Welcomes Celeste Martinell as Chief Operations Officer
Education sales and operations veteran will lead the organization’s growth strategy while implementing effective operational and financial policies
Chicago (October 18, 2022) –– AllCampus, a leading online program management services provider partnering with top ranked institutions to make higher education more affordable, accessible and equitable, today announced the appointment of Celeste Martinell as Chief Operations Officer in the midst of impressive expansion for the organization and transformation within the education industry.
Martinell brings nearly 20 years of experience in operational leadership, with an emphasis on guiding higher education and learning organizations through periods of rapid transformation, to her new role at AllCampus. She will be tasked with implementing company-wide strategies that enable consistent growth while delivering impactful daily and quarterly business outcomes across each department. Martinell will also assume responsibility for AllCampus’ operational, product and technology procedures.
“I am ecstatic to be joining the AllCampus team during such a dynamic time for the organization,” said Martinell. “I’m ready to get to work and hit the ground running designing successful strategies and procedures that will continue facilitating the significant growth that AllCampus has seen over the past several years.”
Most recently, Martinell served as Vice President of Sales and Customer Success at BenchPrep, a learning engagement platform. Previously, she served as Vice President of Strategy and Market Development at Wiley University Services, a global provider of technology-enabled education solutions. During her 10 years at Wiley, Martinell served in various executive roles while leading operations and driving organic and inorganic growth strategies.
“We’re delighted to welcome Celeste to the AllCampus team,” said Joe Diamond, CEO of AllCampus. “Celeste is an education sales and operations titan who is thoroughly tenured in building, leading and scaling successful multi-functional teams. Her expertise within the education industry will add immense value to AllCampus, our partner institutions and their students.”
With a mission to make higher education more accessible, affordable and equitable for all students, AllCampus partners with top ranked universities to provide online degree and certificate programs that meet the evolving needs of employees, corporations and the job market. By providing tailored solutions that solve universities’ true pain points — marketing, student recruitment and retention, program viability research, student support services and instructional design — AllCampus helps its partners optimize student outcomes and return on investment. The AllCampus corporate partner network comprises over 4,000 companies and reaches more than 20 million working professionals with online degree and upskilling certificate programs from AllCampus’s partner institutions. To learn more, follow AllCampus on LinkedIn or visit allcampus.com.
Comments Off on How to Choose Between Tuition Revenue Share and Fee-for-Service Models
How much risk is your university willing to take on?
It’s one of the most important questions a college or university should ask themselves before launching a new online program. A new degree or non-credit certificate requires a significant investment of time and money. Even after the program is established, it requires ongoing resources to remain successful term after term.
“It is important to understand and be realistic about your own capabilities as a university,” explains Jim Lummus, SVP of partnership development at AllCampus. “Assess what you can do and how much your team can handle. You don’t want to make a significant investment and then not get the expected return,” he says.
A partnership with an online program manager (OPM) can help offset this risk. Even universities that are prepared to take on a significant amount of investment can benefit from a partnership, as they gain access to data-backed strategies and a team of specialists who know how to launch a program and what it takes to make it successful in the face of ever-changing market forces.
This is where two partnership models come into play: revenue share and fee-for-service. Both have their advantages, but the best choice ultimately comes down to the needs of the institution.
To help guide this decision, the online education experts at AllCampus have put together this primer for academic leaders and anyone considering an OPM partnership.
Revenue share is the most common model found in OPM-university partnerships. In this arrangement, the OPM provides a bundle of services to bring a new degree or non-credit certificate program online, which typically includes: capital investment, course design and development, marketing, recruitment, student services, design, technology support and much more.
In return, the OPM receives a percentage of generated revenue for each student enrolled who completes their degree or certificate program.
Advantages:
The OPM covers all upfront costs to develop and market the program, and in turn assumes more of the risk.
All services continue after the program is off the ground, with a seamless pivot from launching a successful program to growing it sustainably.
The university gains access to an entire suite of services that are optimized for long-term success.
A Whole Team Working for You
Imagine adding highly skilled personnel to your team without having to find, hire and manage a new cohort of employees. When a university enters a revenue share partnership, they gain an end-to-end roster of experts.
These are professionals whose full-time job is to support educational programs using proven methodology. They know, for example, the best ways to guide prospective students or optimize the search rankings of a website or connect with corporate leaders.
“A full-service OPM partnership means one team all working together,” says Andrea Maconachy, EVP of marketing at AllCampus. “Our enrollment specialists are talking to prospective students all day, and they share that qualitative, real-time data with our media managers, our creative teams and our search engine optimization (SEO) experts. Those groups then use that frontline information to improve their efforts on behalf of the partner.”
“It makes the full bundle that we provide extremely nimble and allows us to convert at a much higher rate,” she says.
The Tuition Question
A common misconception is that all revenue share agreements lead to higher tuition prices. In reality, OPMs focus on competitive pricing, which in the majority of cases means they recommend a lower tuition price.
“At AllCampus we have seen historical data that shows you can actually increase enrollments (and overall revenue) for a program by lowering the overall tuition in a competitive marketplace,” said Kyle Shea, EVP of partnership development. “It creates value for the program and more importantly it’s a savings for students. Sustainable tuition pricing fits our mission of making higher education more accessible, affordable and equitable.”
Creating the Revenue Share Proposal
When setting a revenue share percentage, the goal is to create an economical, sustainable agreement. Program managers like AllCampus run models to analyze anticipated costs and predicted results to determine what percentage is best for both parties.
Universities who enter into revenue share agreements usually sign up for a multi-year partnership. This is because it takes time to build programs to a meaningful size and to recoup the initial investment into a new program launch.
That timeframe can vary depending on a number of variables, such as the university’s brand, program pricing and admissions standards, but a widely accepted average is that it takes three to four years for tuition revenues to overtake expenses in most cases.
Recruitment cycles are lengthy; a longer contract allows the OPM provider to refine and optimize their strategies to bring the best value to a partnership.
What Is Fee-for-Service?
In a fee-for-service agreement, the OPM provides specific services, which the university pays for up front. It is a tailored approach; they choose and pay only for what services they need. This arrangement puts the initial outlay and risk in the hands of the university.
Advantages:
Often lower priced than a revenue share model because the university is using fewer services, though they are taking on much more of the risk and staffing expenses.
The program manager focuses on maximizing the university’s initial investment.
Costs are more predictable for the institution, as they know exactly how much they will pay, based on agreed-upon rates.
For organizations that already have strong teams in place, such as a robust admissions office or a longstanding student services team, fee-for-service can be a good option for filling in any need gaps.
The Rate Card
The rate card is a list of what the OPM charges for each service set. It takes into account monetary costs and the personnel needed to provide the service, both for an initial launch and while a program is in market. Most costs remain the same from partner to partner, though there may be some variable costs based on an analysis of what it will take for a school to reach their enrollment goals.
OPMs like AllCampus have years of experience launching hundreds of programs. That experience, combined with a proprietary analytics platform, means they know precisely what it takes, and how much time it takes, to bring a program to market.
Marketing support is the top request from universities, but nearly every element that comes bundled in a revenue share agreement is also included in fee-for-service. These services can include:
Corporate partnerships
Course design and development
Creative and design
Content production
Enrollment services
Market research
Recruitment
Media placement and management
Retention
Search engine optimization
Social media management
Student services
Creating the Fee-for-Service Proposal
Because fee-for-service requires an upfront buying decision, this process must be thoughtful and highly transparent.
When a university initiates a conversation about a fee-for-service agreement, AllCampus will start by looking at the enrollment goals for a program. We ask, what would successful numbers look like?
Using that, AllCampus works backwards to set a marketing budget. Then we discuss what areas the university could use the support of the OPM. Once those needs are determined, we use the marketing budget and the rate card to create the proposal.
On average, fee-for-service agreements are shorter than revenue share agreements. This is because the university is making the bulk of the investment and so the program manager does not need to recoup those costs.
Hybrid Models Do Exist
It comes down to flexibility: many OPMs will offer a hybrid option if it makes the most sense. This might occur when a university is signing on with a mix of programs or academic units that call for different approaches. Or when a university wants to pay for extra services for a one-off project while maintaining revenue share for their ongoing programs. Tell your prospective program managers at AllCampus about any special circumstances and they will create a solution for you.
What’s Best for Your University Is Best for the OPM
No OPM should push you to choose one option over the other, especially if it goes against the best interests of your institution. It is ultimately your decision, and it is the provider’s job to work for you. If your team is candid about needs and desired outcomes, the OPM should provide you with a customized plan that matches those goals.
“We’re not partial to one or the other option,” said Jim Lummus. “We just want to understand what matters to your university, what your situation is and how we can put together a proposal that will work.”
Flexibility and creativity are core competencies at AllCampus. It is how we stay agile in the face of ongoing changes in the education market and in the needs of students. These values are also critical to laying the foundation for a partnership that is both successful and sustainable.
How to Get Help Making the Decision
This overview cannot capture all the nuances and circumstances unique to each university’s situation. That is why anyone considering the launch of a new program or the revitalization of an existing one should set up a consultation.
Even if you do not move forward with an OPM partnership, your organization benefits from hearing from experts who know the process inside and out.
“Launching the right programs in the right construct is so important,” said Kyle Shea. “We inform the decision for each partner so they can pick what works best for them.”
“We’re here as your advisors to come up with the best solution in a partnership model that works for you overall,” he said. “We can help advise you on what’s the best option for you to be successful in a partnership.”
Contact us to learn more about our services and the work we do for our university partners and their programs.
If you’re interested in partnering with AllCampus, tell us more about your goals and the challenges you’re facing. We’d love to discuss how we can help you navigate them.
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Comments Off on Vanderbilt University and AllCampus Expand Partnership with Master’s Degree in Legal Studies
As demand for online legal education grows, AllCampus supports Vanderbilt University’s launch of its new Master of Legal Studies.
Chicago (October 4, 2022) –– AllCampus, a leading online program management services provider partnering with top institutions to make higher education more affordable, accessible and equitable, today announced it is supporting a new program for Vanderbilt University. AllCampus is providing a customized bundle of services for Vanderbilt University’s Office of Digital Education, which supported the development of Vanderbilt Law School’s new Master of Legal Studies. This marks an expansion of Vanderbilt and AllCampus’s relationship, which already includes an online Business Management Certificate program with Vanderbilt Owen Graduate School of Management.
“We chose AllCampus because of its flexibility, creativity, and willingness to work with our office to provide bespoke support services,” said Mallika Vinekar, Director of the Office of Digital Education. “We’re excited to partner with the Law School to provide an online master’s degree program for those looking to gain sophistication about the legal system in a flexible way, and we are grateful for AllCampus’ support.”
Vanderbilt University’s new online Master of Legal Studies (MLS) is offered through the university’s Law School and features courses in core topic areas such as Intro to US law, contracts, corporations and business entities, regulatory state and compliance and legal research. The online MLS also explores elective subjects like intellectual property, employment law, securities regulation, corporate finance, employment discrimination, taxation and more. The program is designed to provide non-lawyers with in-depth knowledge of legal concepts while equipping them with necessary tools to understand legal issues in their chosen profession.
As a Public Benefit Limited Liability Company (PBLLC), AllCampus strives to provide the highest quality service to its partners at the most affordable cost in the industry. By leveraging its proprietary technology and corporate alliances, AllCampus is able to support employer-driven programs and partnerships that are inherently more valuable to students at the lowest price point possible. This partnership with Vanderbilt University furthers AllCampus’ goal of increasing access and affordability for all students while driving down the cost of education.
AllCampus is implementing a unique, fee-for-service arrangement with Vanderbilt University that includes research, marketing strategy, and enrollment support. Vanderbilt has independently handled curriculum development, course development, and student support services for enrolled students.
“We’re thrilled to partner with Vanderbilt University and their Office of Digital Education,” said Stephen Burnett, law school advisor at AllCampus. “As more highly ranked law schools adapt their offerings to meet student demands and include online learning options, collaboration between subject matter experts at those schools and online learning experts such as AllCampus will result in prestigious, pedagogically sound programs. Our expertise matched with Vanderbilt’s top-ranked law school has come together to offer a high-quality, flexible degree program that meets students’ demands, as well as expectations of their current and future employers.”
To learn more about AllCampus and its services and university partners, please visit: www.allcampus.com.
To learn more about Vanderbilt University, please visit: www.vanderbilt.edu
With a mission to make higher education more accessible, affordable and equitable for all students, AllCampus partners with leading universities to provide online degree and certificate programs that meet the evolving needs of employees, corporations and the job market. By providing tailored solutions that solve universities’ true pain points — marketing, student recruitment and retention, program viability research, student support services and instructional design — AllCampus helps its partners optimize student outcomes and return on investment. The AllCampus corporate partner network comprises over 4,000 companies and reaches more than 20 million working professionals with online degree and upskilling certificate programs from AllCampus’s partner institutions. To learn more, follow AllCampus on LinkedIn or visit allcampus.com.
Vanderbilt is a private research university in Nashville, Tennessee. It offers 70 undergraduate majors and a full range of graduate and professional degrees across 10 schools and colleges, all on a beautiful campus—an accredited arboretum—complete with athletic facilities and state-of-the-art laboratories. Vanderbilt is optimized to inspire and nurture cross-disciplinary research that fosters discoveries that have global impact.
About Vanderbilt University’s Law School
Located on the Vanderbilt University campus in Nashville, Tennessee, the law school combines the advantages of a stimulating university community, a top-tier faculty, a small, carefully selected student body, and a vibrant, livable city. Known for offering a rigorous academic program in a collegial, supportive atmosphere, Vanderbilt Law School attracts law students and faculty seeking a first-rate academic institution that also affords an excellent quality of life.
About The Office of Digital Education
The Office of Digital Education (ODE), a newly created central unit, is dedicated to enabling the successful delivery of Vanderbilt’s online and hybrid programs. Working closely with schools and colleges, as well as administrative units across campus, ODE sits in the Provost Office within the Office of Faculty Affairs.
Chicago (September 7, 2023) –– AllCampus, a leading higher education services provider partnering with top-ranked institutions to make higher education more affordable, accessible and equitable, today announced it was recently named as an Inclusive Workplace by the Best Companies Group, in collaboration with COLOR Magazine. The award recognizes businesses that have demonstrated significant commitment to fostering inclusivity and a sense of belonging in their work environments. 
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